Hot summer days are the time when sweet lovers want something light and unusual. And confectionery manufacturers are trying to please customers by inventing new and new tastes, improving existing lines and developing innovative recipes. For example, sports nutrition makers Grenade have released a limited edition strawberry ice cream-flavored summer bars. At the same time, "ice cream that you can eat without a spoon" is low in sugar and high in protein. The crunchy novelty is delicious and nutritious, and the limited edition is a compelling motivation to buy immediately.

For those with a sweet tooth who care about their health, confectioners offer a variety of alternative products. "Eat sweet treats without guilt!" - this slogan has become the main one for manufacturers looking for ways to meet the special needs of healthy people. Australian brand Swisse Me has launched a line of vegan protein balls, enriched not only with protein, but also with fiber, beneficial bacteria and botanicals (such as nut butter and exotic maitake mushroom). Protein balls are the perfect on-the-go snack, available in four flavors: cocoa and hazelnuts, cinnamon and almonds, raspberries and chio, matcha and cocoa, according to the company.

And the British brand NOMO has released the world's first nut-free chocolate, especially for consumers suffering from allergies. According to studies, 78% of such people avoid buying sugary foods for fear that they may contain nuts, while feeling deprived. The new Nomo Chocolate Bar will allow allergic shoppers to enjoy the flavor and texture of hazelnuts without any risk.

The Dutch brand Fruit Forest is also rapidly gaining popularity with its growing range of natural and healthy vegan snacks. For example, their crunchy sweet balls are made from extruded rice and quinoa mixed with fruit pieces and sunflower seeds, available in two flavors - apple and raspberry.

Confectioners who produce traditional sweets also strive to surprise their customers. For example, Jelly Belly Candy has made eating sweets a fun game by simply adding a mini roulette to its packaging. Twist the arrow and eat the candy that you got.

But the company's specialists did not calm down on this, and went further, developing a series of sweets with peppercorns. Sweet or spicy? Lovers of both no longer need to choose! Jelly candies with 5 types of hot pepper flavors: sriracha, jalapeno, cayenne, habanero and caroline reaper. Twist the arrow and be prepared for the fact that you will have to taste something unexpected: from the tangy sriracha pepper, which only slightly burns the tongue, to the extra-hot Carolina pepper, which only the most courageous dare to try.

So, the trends of the coming summer are the invention of functional products enriched with everything that can be added to a confectionery; sweets with ingredients that replace allergens while retaining texture and flavor. As for the traditional pastry shop, bold tastes, various exotic additives and, of course, interesting packaging that draws the customer into the game, rule the show.